Public Relations

STC 459 Advanced Public Relations (Capstone)

This course emphasized public relations case study analysis. I critically analyzed issues drawn from social, political, business, and nonprofit cases. Within a team, I applied principles learned in this course and prior courses to work with clients using research and strategic analysis to create solutions to public relations challenges.

From this course I gained the following skills and knowledge:

  • Knowledge necessary to deal with communications challenges and their application to social, political, business and non-profit issues
  • Ability to effectively analyze, critically evaluate and clearly articulate in both oral and written formats, approaches and solutions to those issues
  • Ability to demonstrate creativity in approaching challenges
  • Ability to integrate principles from both the major and broad-based liberal education to apply in a hands on approach to these challenges
  • Ability to be aware of ethical issues and employ ethical approaches to these challenges
  • Ability to further develop my abilities to effectively work in groups and employ collaborative approaches to problem solving
  • Ability to identify and use skills necessary to bring my expertise to a variety of clients and have influence in situations where they do not have direct control

Below are samples of public relations work from this course along with the semester-long project I worked on within a team. The purpose of the project was to apply strategic communication techniques with an actual client.

STC 459 Advanced Public Relations - Public Relations Campaign Presentation - Title Slide

STC 459 Advanced Public Relations - Public Relations Campaign Brochure_Image

  • Public Relations Campaign Direct Mail Sample