Hootsuite

Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management. Hootsuite boosts the impact of your social media efforts, driving results and proving ROI.

 

Hootsuite Platform Certification 2018

 

See credential

Skills:

  • Ability to manage multiple social media accounts
  • Ability to showcase success through the use of analytics and reporting tools
  • Knowledge of the ins and outs of Hootsuite’s Mobile app

Specific skills:

  • The fundamentals of using Hootsuite
  • Hootsuite engagement fundamentals & advanced tactics
  • Hootsuite publishing fundamentals & advanced tactics
  • Hootsuite analytics advanced tactics
  • Hootsuite mobile and app directory
  • Hootsuite mobile advanced tactics
  • Hootsuite organizations and permissions

 

Hootsuite Social Marketing Certification

See credential

Skills:

  • Social media networks
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube
    • Pinterest
    • Snapchat
  • Ability to optimize social media profiles
    • Ability to perform best practices for optimizing social media profiles
    • Ability to optimize profile settings on Twitter
    • Ability to perform strategic best practices for Twitter lists
    • Ability to optimize profile settings on Facebook pages
    • Ability to perform strategic best practices for Facebook pages
    • Ability to optimize settings on LinkedIn company pages
    • Ability to optimize business profile settings on Instagram
    • Ability to optimize profile settings on YouTube
  • Social media strategy
    • Ability to set strategic goals, objectives and KPIs
    • Ability to budget for a social media program
    • Ability to factor in timing and key dates
    • Ability to specify brand persona and voice
    • Ability to put together a content game plan
    • Ability to set up roles and responsibilities on a team
    • Ability to implement social media governance within an organization
    • Ability to create a crisis management plan
  • Ability to build an advocate community
    • Ability to engage, grow and leverage a social media audience
    • Ability to engage with influencers and advocates
    • Ability to grow community across social media channels
  • Social content marketing
    • Ability to create a content strategy for social media
    • Ability to curate and create content for social media
    • Ability to perform best practices for sharing across networks
  • Social advertising
    • Facebook ad options
    • Instagram ad options
    • Twitter ad options
    • LinkedIn ad options