Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Analytics for Beginners
Skills:
- Ability to create a new account
- Ability to implement tracking code
- Ability to set up data filters
- Ability to navigate the Google Analytics interface and reports
- Ability to set up dashboards and shortcuts
- Ability to analyze basic Audience, Acquisition, and Behavior reports
- Ability to set up goals and campaign tracking
Advanced Google Analytics
Skills:
- Understanding of how data gets collected and processed into readable reports
- Ability to use configurations like Custom Dimensions, Custom Metrics and Event Tracking to collect data that’s specific to your business
- Ability to demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports and custom reports
- Ability to use marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website
Google Analytics Individual Qualification
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Kaitlyn Johnson 